THE ERA OF THE AVERAGE HOST
IS OVER...
WELCOME TO THE MOVEMENT!
The 5-Star Host'r Movement exists for hosts who refuse to settle — for subpar stays, platform dependency, or a business built on borrowed ground.
Through the 5-Star Framework, we give you the tools, technology, and professional certification to own your hosting business and set the global standard.
Design Your Digital
Success
Crafted Websites and Graphics that Leave a Lasting Impression
Stop guessing what will actually move the needle.
Build a short-term rental that works as a system—where design, branding, bookings, and guest experience all support each other.
The 5-Star Framework
S = Strategic Design
The attraction — stunning spaces and listings that stop the scroll
A = Authentic Branding
The loyalty — a distinct identity that turns guests into repeat bookers
T = Trailblazing Technology
The engine — direct booking tools that cut platform dependency
R = Renowned 5-Star Host'r
The mastery — the certification and community that set the global standard
The 5-Star Host'r Certification Mastery Program
This is not another course. The 5-Star Host'r Certification is a professional designation for hosts who operate at the highest level of hospitality — recognized by guests, partners, and the industry. Join the waitlist to be first in line when it opens.
Our Story
We are passionate web artisans, committed to creating visually stunning and functional websites that captivate audiences and elevate businesses to new heights.
The 5-Star Ecosystem
Strategic Design (The Attraction)
course:
Airbnb Front Door Blueprint
From drab to fab—transform your entryway and boost bookings
Expert guidance on creating the perfect first impression through guest psychology and elevated aesthetics. Learn how to stop the scroll and turn lookers into bookers.
RESPONSIVE MOBILE DESIGN
In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.
FRONTDOORIQ APP
Turn Your Front Door into a Booking Magnet
Intelligence-driven diagnostic tools to optimize your property's visual appeal and functional flow. Get the data-backed insights you need to outperform your local competition.
RESPONSIVE MOBILE DESIGN
In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.
course:
stand out, book more
A 9-module roadmap for designing unforgettable rental spaces that drive bookings and maximize revenue. This course guides you from defining your unique style to creating cohesive, guest-ready interiors that turn intentional design into consistent profit
STRATEGIC PRO STAGING
Increase Occupancy Without Costly Design Mistakes
A professional e-design service for short-term rental hosts who want to elevate their property to landmark status. We build high-conversion spaces that capture attention the moment a guest clicks your listing.
CURATED COLLECTIONS
Design Your Space — Effortlessly
Purchase complete room collections or select pieces à la carte—all hand-selected to attract your ideal guest, shipped directly from our trusted trade partners, with no minimum purchase required. Beautiful design, simplified.
Trailblazing Technology (The Engine)
EasyBookSTR booking App
A simple, PMS-free way to take direct bookings
• Standalone booking pages or embeddable widgets
• Real-time availability with two-way calendar sync
• Automated payments and instant confirmations
E-COMMERCE DEVELOPMENT
Boost your sales with an attractive and efficient online store. Our e-commerce development expertise integrates secure payment gateways and intuitive navigation for a smooth shopping journey.
course:
DiBSTR Booking Revolution
A fast, affordable website solution for short-term rental hosts
No tech stress. No long waits. Just easy customization. Launch a high-converting direct booking site with our semi-custom Squarespace templates—designed for hosts and ready in days.
• Choose from 7 STR-specific templates
• Step-by-step video training included
Authentic Branding (The Loyalty)
best seller book:
The 5-Star Host
Go from subpar to superstar—and earn consistent 5-star reviews
Stop guessing why bookings, revenue, and reviews feel out of reach. This is your essential resource for mastering the professional hospitality standards of the 5-Star Framework.
Inside, you’ll learn how to:
• Attract your ideal guest
• Communicate like a top-rated host
• Elevate your branding and marketing
course:
Build A Brand That Books
ATTRACT MORE GUESTS AND BOOST BOOKINGS ON YOUR OWN TERMS
Gain specialized training to create a distinct, memorable brand that drives direct repeat bookings. Move beyond being "just another rental" and become a destination guests return to annually.
Renowned 5-Star Host’r (The Mastery)
THE 5-STAR HOST'R CERTIFICATION MASTERY PROGRAM
Upcoming
The gold standard for recognition in the modern short-term rental industry. This certification proves to guests and partners that you operate at the highest level of hospitality.
THE 5-STAR HOST'R MOVEMENT
SHORT-TERM RENTAL HOSTING MASTERY
Join our growing community of high-performing hosts dedicated to elevating industry standards. Get the mentorship and peer support you need to master your hosting business.
The Coach Behind the Movement
Catherine DeGeorge has built her career at the intersection of interior design, hospitality, and technology — studying guest psychology and testing every tool on the market so her clients don't have to. What she discovered is that 5-star reviews aren't luck. They're the result of a system. That system became the 5-Star Framework, the book The 5-Star Host, and eventually this movement. Learn more about Catherine at catherinedegeorge.com.
How 5-Star Review Ready is your short-term rental?
Not sure where to start with improving your bookings, reviews, or STR setup?
Take this free 60-second quiz to uncover your biggest 5-star review blocker—and discover why some hosts earn consistent rave reviews while others struggle. You’ll also get a personalized results report revealing exactly what’s holding your reviews back and the best next step for you.
client praise
SARAH JOHNSON
"EasyBookSTR helped me increase direct bookings by 40% in just 3 months. The calendar sync is flawless! Setting up my listings was quick and easy, and I love how I can manage everything in one place without juggling multiple platforms. It’s truly simplified my hosting life and boosted my revenue."
LILY SWIFT
"I’ve been paying high monthly fees to listing sites for years, and I was finally ready to make the switch to a direct booking website. This was exactly what I needed! The customization options for the template allowed me to make the site truly mine, and the app integration makes it so easy to manage bookings. Plus, the free trial of the app gave me the confidence to stick with it. I’m so glad I made the investment—my business is growing, and I’m keeping all my profits!"
KATHRYN RUSSELL
“Your staging services were incredibly helpful to me in a time of great stress. You were able to see how my house could look in a way that I never imagined. Also, the painting services you recommended and provided were top quality. I have incredibly high standards and expectations and you exceeded them every time. My house looks beautiful!”
Frequently Asked Questions
What is 5-Star Host'r Coach?
5-Star Host'r Coach is a short-term rental training, tools, and certification platform founded by Catherine DeGeorge to help STR hosts stop settling for average and build businesses that earn consistent 5-star reviews. Through the 5-Star Framework — Strategic Design, Authentic Branding, Trailblazing Technology, and Renowned 5-Star Hosting — the platform provides everything from courses and direct booking tools to e-design services and professional certification.
How do I get consistent 5-star reviews on Airbnb or VRBO?
Earning consistent 5-star reviews comes down to building a system — where your design, branding, guest communication, and property setup all work together. Catherine DeGeorge's book The 5-Star Host walks you through a proven, actionable path to top-rated hosting, including checklists, design strategies, and guest experience frameworks based on real STR stays.
What tools does 5-Star Host'r Coach offer for short-term rental hosts?
5-Star Host'r Coach offers a full ecosystem of STR-specific tools, courses, and services — all built around the same 5-Star Framework. On the tech side, EasyBookSTR is a direct booking app with calendar sync and automated payments, and FrontDoorIQ is a curb appeal diagnostic tool. For education, there are four courses covering interior design, branding, direct booking websites, and entryway design. For hands-on support, Strategic Pro Staging offers professional e-design services and curated furniture collections. Everything is designed to work together so you're not piecing together random solutions from different sources.
What is EasyBookSTR and how does it help with direct bookings?
EasyBookSTR is a simple, PMS-free direct booking engine tool for short-term rental hosts that lets you accept bookings without a full website or traditional property management system. It offers standalone booking pages or embeddable widgets, real-time two-way calendar sync, and automated payments and confirmations — so you can reduce platform fees and own your guest relationships.
Is there a short-term rental certification program through 5-Star Host'r Coach?
Yes — the 5-Star Host'r Certification Mastery Program is coming soon. This professional certification is designed for hosts who are ready to set the global standard and join the 5-Star Host'r movement. You can join the waitlist now at 5starhostrcoach.com/certification to be first in line when it opens.
How is 5-Star Host'r Coach different from other Airbnb coaching programs?
Most STR coaching focuses on acquisition and revenue strategy. 5-Star Host'r Coach focuses on the hosting experience itself — the design, branding, guest journey, and operational systems that turn a good property into a 5-star destination. Every tool, course, and service is built around the same 5-Star Framework, so everything works together rather than pulling you in different directions.
What is the 5-Star Review Blocker Quiz?
The free 60-second 5-Star Review Blocker Quiz helps you pinpoint exactly what's holding your reviews back — whether it's your design, communication, branding, or guest experience setup. You'll receive a personalized results report with a specific next step to improve. Take it at 5starhostquiz.com.
Who is behind 5-Star Host'r Coach?
5-Star Host'r Coach was founded by Catherine DeGeorge, a hospitality expert, author of the best-selling book The 5-Star Host, and creator of the 5-Star Host'r movement. Catherine and her team are based in Lone Tree, CO and work with short-term rental hosts globally through courses, coaching, design services, and tech tools. Learn more about Catherine at catherinedegeorge.com.
As we all know and have previously read in fine print, unique experiences and past performances do not guarantee future results. All referenced testimonials are not intended to be representative of typical results, nor are they a guarantee or promise of any results. Rather, individual successes vary and are due to myriad factors such as effort, knowledge, techniques, timing, and experience. Please click here for our full Earnings Disclaimer.
